Right, I'm aware I tendered a logo for my "D4" enterprise, which died before I could get it going off the ground, but here I am, requesting another branding for another enterprise that this time will actually see the light of day.
Autosport wrote:Between them, childhood friends Ben Johnson and Martin Cohen are aiming to prove the age old adage of "never go into business with friends" wrong. Having both made a pretty penny over the last two decades through a series of hedge funds, the two 44 year olds are looking to return to their first love - motorsport.
Both keen gentlemen racers, the duo have taken the plunge and are aiming to set up their own, all encompassing motorsport empire. At a press launch in London last night, the pair announced the formation of Johnson Cohen Motorsport, which, they announced, would be divided into three smaller operations. Johnson Cohen Engineering will start competing for tenders to provide technology for spec series such as British Formulae 3 and 4 and AutoReject 2.0, amongst others, from January 1st 2020. Plans for this started as early as 2012, and between them the duo have headhunted several well regarded names from companies across Britain. The general plan, outlined by Johnson in front of an enthralled audience, was for the engineering side of the operation to develop a reputation within the industry, and to gain experience for what can only be assumed will be an attempt to climb up the ranks of global motorsport.
Johnson Cohen Racing, shortened to JCR, will be the racing arm of the organisation. The duo announced their ambitions to climb up both mainstream motorsport ladders, sanctioned by the ARWS and the FIA respectively. While no formal approach to join either Formula 4 or AR2.0 has been made yet, there have been tentative enquiries as to entries to these series' in the near future. Both men stated their ambitions to keep the racing side of the operation small to begin with, and then expand and take on larger series' once they felt they had the capability to run at a competitive level, rather than jump up at the first possible opportunity. "We've been winners our whole lives," Johnson told us, "and realistically we want to maintain that feeling with our new venture."
The final arm of the operation, the Johnson Cohen Academy, may seem grandiose for a newly formed team, but the pair are confident that it can also be a success. The plan for the academy is unusual in comparison to other junior teams, in that rather than bringing up drivers through the ranks with the aim of keeping them for the highest level, the Johnson Cohen Academy aims to act more as a launchpad for the careers of young drivers that impress on the British youth racing scene. Three young hopefuls were in attendance, and announced as the first drivers to embark on this exciting journey: 16 year olds Joel Mercer and Kurtis Odametey, and 17 year old Deji Cole.
With substantial seed capital, an ambitious and highly driven pair of leaders, a precise plan of action and high tech headquarters just outside of Sevenoaks, Kent, everything appears to be in place for Johnson Cohen Motorsport to conquer the world. They could well be a team to look out for in years to come.
So yeah, if you couldn't be bothered to read through all that poorly written publicocrap, the long and short of it is that I'm forming Johnson Cohen Motorsport
, and their 3 offshoots, Johnson Cohen Engineering
, Johnson Cohen Racing
, and the Johnson Cohen Academy
If someone has some free time and the inclination, please may I have some branding for them done? If all 4 logos could follow the same pattern, just with the word "motorsport" swapped out with the relevant name, and for the main branding I was thinking something very corporate; sans serif font, primary colour being white with secondary colours being red and black. Truth be told I'm not quite sure what the logo will ideally look like, but sleek and corporate would be the two main things I can imagine
Anyway, hope that's not too much to ask for; if it is, just giz a shout and I'll revise it. Cheers!