Major Dutch based international brewer in Multi year deal

[WeirdKerr]

Starting with this years Italian grand prix a major brewer (which I won't name but you can probably guess) are going to be title sponsor of some grand prix and will be the official beer of F1

[lance_rambert]

I'm guessing it's whatever brand that's in this here article.

[dr-baker]

If you drive, never drink.

So why not be responsible and try something like this instead then?

[Bobby Doorknobs]

I wish it was Bavaria instead of Heineken. Think of how funny the race titles would become!

[Nessafox]

If you drive, never drink.

Even some of the more serious Belgian media responded to that with 'don't worry, we'd never consider drinking Heineken anyway'

[madmark1974]

James Allen has a decent article on this :

http://www.jamesallenonf1.com/2016/06/heineken-enters-f1-and-promises-to-shake-up-digital-video-content/

Although the prospect of a 'shaken up' Heineken sounds like an accident waiting to happen ...

[WeirdKerr]

And they already have the logos and name all down the start finish straight in Canada.....

[johnston21]

Better this than the Bud-Lite we have been getting track-side in Canada for the past several years.

[WeirdKerr]

Heineken is an ok beer.... but I prefer German or Czech Pilsners (nothing better than sipping a nice cold Pilsner Urquell or a Bitburger.... )

[Row Man Gross-Gene]

I like this line from the Allen story:

Ecclstone joked on his arrival on stage that there had been a rumour he was going to announce his retirement. “We’ll do that at the funeral place,” he quipped.

Yeah, he was joking.

[Nessafox]

Heineken is an ok beer.... but I prefer German or Czech Pilsners (nothing better than sipping a nice cold Pilsner Urquell or a Bitburger.... )

Problem with the German and Czech style beers is that they have a laxative effect on me. Don't really know why other beers don't have that, though.